I am a coach, thought partner, sounding board, confidant, and your advocate.

We work together (I intentionally use the word PARTNERSHIP in my offer) to create the very best business and life for you, as defined by you.

I am not the kind of coach who is more like a teacher or tells you what to do. That style is great in certain circumstances, but that’s not my style. I absolutely will guide you as needed, and I always share my opinion, but that’s different than teaching you step-by-step. And if we are a good fit, that’s not what you need anyway!

I want you to feel empowered to make excellent, strategic business decisions, and to keep improving that skill over time. So if all I do is tell you what to do, that creates a dependency that’s not healthy or empowering. Working with me is a way to help you thrive, not something that you NEED in order to get by.

There ARE some moments, of course, where we all feel like we NEED coaching. And that’s also normal and true. There’s nothing wrong with needing support - I have had a coach for the vast majority of my entrepreneurial journey - and I believe that getting the right support for you at the right time is pure magic!

I am always going to tell you what I really think. And sometimes that’s not what you want to hear but it’s what you need to hear!

I am equal parts compassionate and straightforward. I will lovingly call you out when I see you getting in your own way. And everything is in the intention of your best interest and helping you to get to the goals and vision you’ve set for yourself, so when I see you deviating from that direction, I’m at least gonna say something!

So, I’ll help you from getting in your own way, to make strategic decisions that get you where you want to go, and to create your business around your life (not the other way around). And with that comes super super honest conversations. When something feels off I will tell you. When you’re heading down a path I don’t understand, I’ll ask you about it. And when your patterns surface - usually more and more sneakily over time so YOU can’t see it - I’ll be able to spot it from a mile away. I don’t hold back my perspective or my ideas for what else might be possible for you. AND you get to move at the exact pace that works for YOU. Speeding up and slowing down along with you is one of the elements of my coaching style…..

AND…this is YOUR coaching container and I encourage you to be super honest right back with me! If something I say doesn’t resonate, you are always empowered to let me know, and to even argue with me. In fact, some of my favorite coaching sessions and business outcomes have come from a topic where we disagreed to start.

I’m not right all the time (shhh, don’t tell my partner!) and I expect that from time to time we will have some back-and-forth conversations as we hash out what’s the best thing for YOU and YOUR business.

In fact, that’s one of the many powers of coaching or collaboration – 2 heads are better than one. And together we can create magic.

Diving deep and getting to know someone at a deep and personal level is something I’m naturally good at. It’s a huge reason why I’ve focused my business model exclusively on 1:1 client service. I get a lot of fulfillment from developing deep relationships with my clients, and I think it really matters when it comes to being the best coach I can be.

I’ll get to know you and your business - from your quirks, mindset patterns, and deepest desires for the future, to your genius, your customers, your team and your offers. It’s actually my goal (and job!) to get to know you so well that I can coach you to the very best of my abilities.

I’ve been known to quote my clients back to them from their own social media post. Sometimes it’s so out of the blue that they’ll say, “did I really say that?!”

Most of my clients have said to me, ‘ OMG you know me SO WELL!” And my long-term clients still get surprised when I remember something that happened 2 years ago, that’s relevant to today’s conversation.

When it comes to my clients I really do have a great memory (fulfillment tip - you remember things when you care a lot about them!). But this isn’t just magic.

I actually have time set aside on my calendar specifically - every week - to stay updated on my clients behind the scenes.

My to-do list includes taking time to listen to client podcast episodes, watch their masterclasses, read a book that has to do with their business or industry, listen to a song they said really spoke to them, or just plain stalking them on social media to comment, like, and consume the thought leadership that they’re putting out into the world. (Those are actual examples)

I do this especially when I take on a new cient so that I can get up to speed quickly on who I’m serving. But even for my long-term clients, this is something that I still do regularly.