There’s been a lot of noise online for at least 2 years now about how much the industry has changed. And it has. A lot.
This is true: Reach is down, AI is all over the place, sales cycles are longer. And this new level and speed of change seems to be the new constant.
This is NOT true: The conclusion I consistently hear people draw from this that I vehemently disagree with is this:
❌It’s hard to book clients in 2026 (ditto for 2025 and 2024) ❌
Nope. This is simply not true.
You all consistently tell me how helpful it is when I share my wins and client wins, because they fly in the face of this lie that it’s hard to book clients right now.
I’m talking about wins like…
🥳 Year-over-year revenue increases for 6+ years in a row
🥳 Already beating last year’s revenue by October
🥳 Signing a VERY high ticket client that alone will bring in $100k+ over the next year
🥳 First ever $5k cash month and counting
🥳 Countless successful launches of group programs
My clients and I are in a variety of different industries, phases of business, and use different strategies and business models. And although yes they get coached by me and I do know my stuff, we also don’t have a secret that nobody else knows about. So please allow this to be evidence for you that people are definitely still buying, selling, and doing well in business.
AND…I also want to acknowledge that for many business owners, all of this change truly HAS made it feel like it’s harder to book clients. So I don’t want to gaslight you here. It’s ok if you feel this way.
The thing I want you to know is that it may FEEL harder to book clients, but that doesn’t mean that it’s an objective fact that the industry is slowing down (far from it) or that people aren’t buying, or that you can’t also sell at the level that you desire.
That’s why I shared this livestream today.
And let me quickly break down the title, because I used these words intentionally.
I say “the REAL reasons” because the industry isn’t keeping you from signing more clients and there’s plenty you can do about it if you’re not signing clients as much as you’d like.
I say “it FEELS hard to book clients” because, sometimes it really does feel hard. And it’s normal for things to feel hard in business sometimes. But that doesn’t mean that it is objectively hard, or something you can’t do.
I say “what to shift” because for most business owners, what you need isn’t a full do-over, burn-it-all-down and start over with new offers, strategies and messaging. Making business feel easier usually comes down to a few simple shifts, and we’re going to talk about what you can DO about this!
Inside this livestream I dive into:
🌴The top 3 REAL reasons why it might feel hard to book clients. I’ve seen these create challenges across industries, at all phases in business, and in any economy.
🌴The easiest and simplest thing you can do today to create more traction and momentum in your business and your pipeline
🌴2 strategic shifts you can make right now to sign more clients before the end of the year
🌴Mindset shifts that’ll support you anytime any part of business feels hard
Enjoy watching, and DM me anytime if you have questions or insights!
And if you’re looking for a partner on this journey who can help you grow and scale your business to $100k, $250k, or $1M+ next year, let’s talk! Book a free coaching consultation to explore working together.
Reminder for next time: I’m glad you made it here to the replay but, if you join me live next time, you’ll get to ask questions, participate in the conversation, AND you’ll be entered to win a free mini coaching session!
If you want to be notified of the next livestream on Substack, subscribe to The Fulfilled Founder.